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REVIEW: Ben and Jerry's Sundae Festival

Ben_jerrys1.jpgThere's no London event quite like it...

Some will put the Ben and Jerry's Sundae Festival success down to the ice-cream; the FREE ice-cream. As my mates and I entered the festival with picnic rugs in hand, a quote from Forrest Gump sprang to mind.

"The best thing about being shot in the buttocks is the ice-cream... you can eat gallons of it".

Well, there's no bullet involved here and a sniper hasn't had a clear shot of my rear end this month - but there sure was ice-cream on tap on Clapham Common over the weekend. The festival's mix of great music, cheap ticket prices and free sticky stuff is not only marketing genius - it's a great day out. After last year's experience, we were ready - fingers poised above the buy button for this year's calorie fest. We took mates, baguettes, sunscreen and lots of it. The only thing they won't let through the door is alcohol and glass... who needs that when there's 'Fish Food' and 'Caramel Swirl' to be had.

Ben_jerrys2.jpgTo sum it up in a chocolate covered nutshell, My Federation hit the stage first. I missed these guys due to the early start (come on, it was a Sunday) and couldn't have been more upset. I've seen them in Brighton and they're an amazing live band. I'm sure there was a lot of fun had under the sun... comments and reviews from the punters are most welcome.

We could hear The Noisettes as our bags were searched - rip roaring entertainment as always. Our final picnic rug 'village' was quite a way from the stage but the sound reached us regardless. After previous messy festival experiences this year, I expected the Ben and Jerry's fest to be a mud and trash strewn mess. I'm relieved to say I was mistaken. Despite a star line-up on Staurday (Kate Nash, The Bees and The feeling to name a few) the grass was primed and ready for us. The sun was shining (now there's a first for the summer) and the crowd buzzing.

The Holloways, caused a mass Mexican wave of sticky outstretched hands and hoards of bouncing fans - new and old. It was enough to make us lick our cones with added frenzy. The Ordinary Boys don't and didn't do it for me but our Australian visitors recognized the songs instantly and bopped between scoops. I must admit... the towering slippery slide ride we had a little later on was the perfect accompaniment to a dose of Preston.

ben_jerrys_kt.jpgMost of our companions spent the whole day seated... rising only for beer and sweet slosh. The Proclaimers however, are not a band worthy of bums on seats and by the time '500 Miles' hit our ears, the brave and moderately drunk were in amongst the sweaty crowd. As the smallest (and wobbliest), I was ordered to stay back on 'picnic watch' but the dance around the rug with two special Australians is one of my finest festival memories. Great mates, classic musical talent and free food? Priceless.

As for the incriminating photos of the cow and I... I'm a born and bred farm girl - what can I say?

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Crowd Surfer

Crowd Surfer
  • Location: London

Squeezing past bouncers to get up close and personal with the music world.

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